Although more than 60% of India’s 700+ snow leopards are found in Ladakh, they remain a vulnerable species given the highest protection status under the Indian Wildlife Protection Act. In the past, the snow leopard was seen as a predator and a threat to locals and their livestock. More recently, thanks to wildlife tourism and subsequent awareness efforts, there has been an observable change in the mindset among local communities as they are understanding its important role in the ecosystem.

Hosting over 65% of Ladakh’s snow leopard population, the Rong Valley has a high potential for their conservation. Active and collaborative participation by NGOs and other organisations  with locals is crucial for this. At Blooms & Leopard, our efforts are dedicated to replicating the results of wildlife conservation from the villages of Uley, Rumbak, and Gya-Meru–where promoting wildlife tourism for Snow Leopard conservation has shown immense promise–to other villages in the Rong Valley.

It is our firm belief that establishing a network of trained wildlife enthusiasts across the villages will foster better harmony between locals and wildlife. Leveraging local expertise in photography, spotting, and tourism will promote the region while upgrading lodging facilities in surrounding villages for visitors attracted by regular wildlife sightings will foster economic growth and enhance the campaign’s effectiveness.